Davia's Blog ♡: October 2012

Ne-yo - So Sick

Director: Hype Williams

Producer: Quincy Jones

Date: Oct 7, 2009

In this video he sings about the relationship with his ex. He’s heartbroken and everything reminds him of her. He clearly misses her because he doesn’t want to change the message in the answering machine because it has her voice. He still has the calendar up with the date of their anniversary which says that he’s hoping for the possibility that she will come back in his life.

This video is a narrative and performance based because Ne-yo lip sings as well as plays the guy in the video that is very alone. The narrative story in the video is that the male role (Ne-yo) broke up with his girlfriend and everything reminds him of her, so throughout the video you see him by himself or with his girlfriend while they are arguing or when they are playing in the snow. He’s sick of all the memories and the radio playing love songs because he knows she’ll never come back to him. And it shows how depressed and annoyed he is by the break up that he had. In other videos it could be a possibility to have him lip sing and a completely different person act the narrative character.

The themes are denial, sadness, regret and loneliness.

The only special effect that is used in this video is the radio tuning to find a station because he ends with the lyrics ‘why can’t I turn off the radio.

The mise-en-scene in this video has to do with the feelings of the main character (Ne-yo). It’s set in winter time where there is a lot of snow and he has to wear a jacket which tells the audience that he is really cold when she is not around him. He feels very alone

The editing technique that is used is having three separate visuals; the outer parts show mountains of snow throughout the video. In the middle it shows the narrative story of the couple play fighting in the snow, Ne-yo being on his own and extreme close ups to things that he talks about in the song like the phone. There is a close up of the fire when they are in the house together which connotes that when they are together he feels warm. At the start of the video there is an establishing shot that shows the setting that the video is going to be taking place. This a good use because it gives the audience and instant idea where it is and that it’s quite a secluded area where if someone lives alone they would feel quite lonely. The first scene that comes up is an extreme close up of Ne-yo’s face where he looks quite depressed and the top and bottom border shows the dark mountains. The sky has dark clouds so it foreshadows the idea that something bad is going to happen; which happens later on as we learn that he’s broken up with his girlfriend.

The target audience for this song would be people in the same situation as Ne-yo; being alone because his girlfriend has left him but now he wants her back and everything reminds him of her. So it would mostly be aimed at late teens to middle aged men and women who have spent a while in a relationship and something broke them apart.

The ideas I got from this video is the flashback of them fighting, having her face show up on the screen every couple of seconds and showing the good times they had playing in the snow. I will use these techniques because it gets the audience to see the impact of their relationship that they were really close so the fact that they are not together anymore has an emotional reaction of some sort. Having her face up every couple of seconds allows the audience to see the change of expression and because she has the power of how the male performer acts it’s good to see how he is affected by how she acts.

Trey Songz - Heart Attack

Director: Benny Boom

Producer: Benny Blanco, Rico Love
Date: 4^th May 2012

This video is about a couple that have continuous arguments and dull moments but won’t give up because they both love each other. So the video just goes through their good times and bad times.

This video is both narrative and performance based because there are parts where Trey Songs looks into the camera and lip sings the lyrics to the song, but he also plays the narrative part of being the boyfriend. What we see in the video is a series of events where the present is in colour and show them arguing and the black and white bits show the good times.

The themes are heartbreak, tragedy and love.

The camera angles in this video there are a lot of extreme close ups to show the emotion of the main character (Trey Songz) which usually shows him sad because of the way his relationship is affecting him. There are also over the shoulder shots to show his love interest walking away from him or usually throwing verbal abuse to him. When they are on ‘the better side of their relationship it’s usually a long shot to show the stuff they do together and to also show how their body language is; that it’s care free and they don’t want to be anywhere else but with each other. There is also use of midshot to show more of both of their emotion.

The special effect that is used is the defibrillators used to bring people back to life which goes with the title of the song ‘Heart Attack and also tells us that there is going to be some kind of storyline in this video. There is also the machine at the end to show that he is alive because of the beeps of his heartbeat. The heart beat is also used at the start to connote that he is trying to recollect his memory while being brought back to life.

The mise-en-scene in this video has a very modern setting. The characters in the video are well off so they wear the expensive suits the woman is very dressed up when she goes out.

In the editing techniques there is a lot of cutting on action from Trey Songz singing to when they’re having arguments, then to when they are on good terms and to the main story line of what caused the actual heart attack which is the car accident caused by him not paying attention because they’re arguing. So the cutting rate goes really fast; doesn’t last more than 5 seconds.

The target audience for this video will mostly likely be women because they are the main target audience of Trey Songz. But this particular song and video could relate to men too because they go through the same thing that happens. They are encouraged to buy the record because of the lyrics in the song, it relates to the situation every couple goes through which is being in a relationship and something happens that makes them want to leave but love keeps them together.

The ideas I can take from this video is the editing technique of showing the past in black and white so that the audience can see the clear difference to the past and present. I also like the idea of having the heartbeat as him trying to recollect his memory.

Beyoncé- If I Were A Boy

Director: Jake Nava

Producer: Toby Gad and Beyonce Knowles

Date: Oct 2, 2009

This video shows the point of view of both people in a relationship. What the woman finds annoying in the man and shows how he would feel if she treated him the same way he treats her. They don’t have the communication that she wants.

Like the other two videos this is also a narrative and performance based video. However in this video Beyonce’s performance of lip singing happens at the end of the video. The rest of the video she plays the narrative part of the wife.

The themes in this video are trust and love.

The special effect used in this video is the sound of the bullet when Beyoncé shoots. There aren’t that many special effects because it is supposed to be a simple story. And that is what I like about this video

The mise-en-scene in this video

The editing techniques that are used are things like the cutting rate are not that quick because it is two storylines that are shown and doesn’t need a lot of cuts because it’s not a flashback.

The target audience for this video and song are male and female in their late teens to middle age people in couples because they are the ones most likely to experience what is shown in the video.

The ideas I got from this video is having the person that is hurt look into the camera because it has an effect in the audience which makes than feel hurt in some kind of way. I also like the way that it is a simple video but it has an big effect on the audience and that is what inspires me about this video.

Key

TBC = to be confirmed

AP= Alexandra Palace

Shooting Schedule Order:

Scene	Date/Time	Location	Characters	Time to Reach	Directions	Contacts
9,12,20,29,32-34	12/11 12:50-1:50	Studio	Both Performers	Crew: 12:50 Performers:1:00	College Room (studio)	Media Teachers
1-6,11	11/11	Ferry Lane Thames Walk	Both Performers	Crew: TBC Performers: TBC	Buses:123,41,230,W4 Tottenham Hale Station	Nicky, Davia or Esther
13-15	11/11	Hale Village Park	Both Performers and Child	Crew: TBC Performers: TBC	Buses:123,41,230,W4 Get off at Mill Mead Road	Nicky, Davia or Esther
26, 30	11/11	Alexandra Palace and Park (AP)	Both Performers	Crew: TBC Performers: TBC	Buses:W3 Underground: Piccadilly Line to Wood Green- Bus to AP	Nicky, Davia or Esther
8	11/11	Park- picnic	Both Performers	Crew: TBC Performers: TBC	Buses:	Nicky, Davia or Esther
16-19, 28	11/11	Trafalgar Square	Both Performers	Crew: TBC Performers: TBC	Underground: Bakerloo to Charing Cross Buses:	Nicky, Davia or Esther
	11/11	Bedroom	Both Performers	Crew: TBC Performers: TBC	Buses: TBC	Nicky, Davia or Esther
25,28	11/11	Bus	Male Performer	Crew: TBC Performers:	Central London Any bus. After Piccadilly shooting
31	11/11	Piccadilly Circus	Male Performer	Crew: TBC Performers: TBC	Underground: Piccadilly Line Buses: 14, 73?	Nicky, Davia or Esther